Your brand is the heart of your business—it’s the first thing people will notice, and it’s what communicates professionalism, clarity, and consistency.
In this step, we’ll build a simple yet powerful visual identity for your project.
I’ll guide you through choosing:
✅ A brand name
🎨 A color palette
🔠 Two fonts to use consistently
Your name is like your business card.
It should be easy to remember, clear, and ideally made of 2 or 3 words.
Since your niche is online business with a motivational or inspirational twist, you can combine those ideas.
Here are a few examples:
Digital Drive
Wealth & Freedom
PLR Success Lab
🎯 Use ChatGPT to generate name ideas
You can use the free version of ChatGPT here: https://chatgpt.com
Copy and paste this message into the chat box:
Hi Chat. I need help coming up with a name for my business. The name will be used on my website, social media, etc.
It should be effective, easy to remember, and reflect my business.
I’m selling a digital bundle with resell rights (PLR and MRR), so people who buy it can replicate my business.
The theme is digital business.
Can you give me 30 name ideas?
💡 Not happy with the results? Ask:
Thanks! Can you give me 10 more, different from the previous ones?
🔎 Check availability before you decide
Search on Instagram / TikTok / Pinterest to see if someone is already using that name
📌 Pro Tip: If the name is taken, try adding dashes, dots, or extra words (e.g., yourname.digital, get.plrbundle)
Your color palette will be the base of your visual identity.
You’ll use it consistently across:
Social media (posts, stories, bio)
Website or landing page
Digital products and templates
🎯 Where to find inspiration:
Browse ready-made palettes on Canva
Or search on Google Images:"color scheme palette [your color]"
Example: "color scheme palette beige"
🎨 Want to know the exact color codes?
Use this tool: https://imagecolorpicker.com
Upload an image and get the hex code (#) to use in Canva.
📌 Tip: Choose 2 or 3 main colors and use them consistently across your entire project.
Fonts reflect the personality of your brand: professional, modern, friendly?
Pick two easy-to-read fonts:
One for your headings
One for your body text
🎯 Where to find them:
Canva has tons of free fonts ready to use.
Here are some popular font pairings:
👉 Heading: Montserrat Bold | Text: Open Sans
👉 Heading: Playfair Display | Text: Lato
👉 Heading: Bebas Neue | Text: Raleway
📌 Tip: Avoid fonts that are too decorative or hard to read—keep it clean and professional.
Once your brand identity is ready, you can move on to Step 2 – Create Your Store and set the stage for your first digital sales. 💻✨